THE
"WEBOLUTION" of SHOPPING to 2010
An
extract from the Preface of
FutureConsumer.Com
The
Web takes shopping out of the shops. By 2010, the
Internet will gobble up 31 percent of consumer spending,
leaving most brick-and-mortar retailers in rubble.
The
head-spinning Internet Revolution hurricane, or "Webolution,"
is not easy to forecast. However, before its done
- around 2018 - it will reverse and unwind virtually
everything that the Industrial Revolution put into
place. It will smash the mass consumption economy
to smithereens and re-center it on the home or whatever
consumers happen to be.
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The
Webolution is so big that few yet grasp its
significance. Doubtless, the plodding plowman
didn't "get it" when the first steam train puffed
past his field. Likewise, the metal-bending
blacksmith didn't "get it" when the first "horseless
carriage" sputtered past his shop.
But
this Webolution will rock the world, again utterly
transforming life and commerce. In fact, e-commerce
will change to m-commerce (mobile commerce).
And the rewards will accrue fastest to those
who embrace it first. Click-happy shoppers are
flocking on-line and will stun short sighted
brick-and-mortar retailers who stubbornly insist
that people will always come to their stores.
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| Frank
Feather is an encyclopedic genius. This
amazing journey into the future is a seriously
wonderful book. Every page is filled with
insightful nuggets. Try it. You'll love
it! |
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STAN
DAVIS,
best-selling author of
FUTURE WEALTH and BLUR
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